Dick R. Wittink · 8 obras en el catálogoObrasBuilding models for marketing decisionsBuilding Models for Marketing DecisionsThe application of regression analysisAApplication Regression AnalysisApplication Regression AnalysisDDangers in using market-level data for determining promotionDangers in using market-level data for determining promotion effectsTThe influence of advertising on price sensitivityThe influence of advertising on price sensitivityPPartial pooling: a heuristicPartial pooling: a heuristicSStatistics for Business and EconomicsStatistics for Business and Economics
DDangers in using market-level data for determining promotionDangers in using market-level data for determining promotion effects
