Dangers in using market-level data for determining promotion effects

Ediciones (2)

• Dangers in using market-level data for determining promotion effects (1993)

  Marketing Science Institute · inglés

• Dangers in using market-level data for determining promotion effects (1993)

  Marketing Science Institute · inglés

Más obras de Dick R. Wittink

Building models for marketing decisions

Building Models for Marketing Decisions

The application of regression analysis