Globalisation in practice

de Ken'ichi Omae, Brian Davies

Features case studies of five companies, including Sony, Motorola, and Levi Strauss. The companies chosen are in varying stages of becoming global corporations. Explores each company's stage in the process. Students analyze the companies' global status. They also analyze the companies' competitive strengths using a model developed by Michael Porter of the Harvard Business School. Commentary by Kenichi Ohmae is interspersed throughout.