Globalisation in theory
Discusses Kenichi Ohmae's theory of globalization and his vision of a borderless world. Explains the importance of a global strategy to corporations seeking to do business on a worldwide level; the three C'S-consumers, competition, and individual companies and their relationship to a successful global business strategy; and distinction is drawn between the traditional multinational corporation and the global corporation.
Materias
Ediciones (1)
- Globalisation in theory (2002)
Films for the Humanities & Sciences · inglés
