Edición de la obra Globalisation in practice
| Autor | Ken'ichi Omae, Brian Davies |
|---|---|
| Editorial | Films for the Humanities & Sciences |
| Fecha de publicación | 1997 |
| Lugar | Princeton, N.J |
| Idioma | inglés |
| Páginas | 64 |
| Formato | [videorecording] / |
| OCLC | 40953033 |
| Serie | Globalisation -- module 2 · CJA 435 (NU course) · MGT 630 (NU course) |
| Número de Cutter | O54g |
Features case studies of five companies, including Sony, Motorola, and Levi Strauss. The companies chosen are in varying stages of becoming global corporations. Explores each company's stage in the process. Students analyze the companies' global status. They also analyze the companies' competitive strengths using a model developed by Michael Porter of the Harvard Business School. Commentary by Kenichi Ohmae is interspersed throughout.