DDeveloping services brands by going beyond the product-serviDeveloping services brands by going beyond the product-services dichotomyde Leslie de ChernatonyEdiciones (1)Developing services brands by going beyond the product-services dichotomy (1999)Open University · inglésMás obras de Leslie de ChernatonyCCreating Powerful BrandsCreating Powerful BrandsTThe challenge of financial services brandingThe challenge of financial services brandingCCriteria to assess brand successCriteria to assess brand success
