Developing services brands by going beyond the product-services dichotomy
Edición de la obra Developing services brands by going beyond the product-services dichotomy
| Autor | Leslie de Chernatony |
|---|---|
| Editorial | Open University |
| Fecha de publicación | 1999 |
| Idioma | inglés |
| Serie | Working Paper series -- no. 99-12 |
| Número de Cutter | C521d |