Leslie de Chernatony · 5 obras en el catálogoObrasCCreating Powerful BrandsCreating Powerful BrandsTThe challenge of financial services brandingThe challenge of financial services brandingCCriteria to assess brand successCriteria to assess brand successDDeveloping services brands by going beyond the product-serviDeveloping services brands by going beyond the product-services dichotomyFrom Brand Vision to Brand Evaluation
DDeveloping services brands by going beyond the product-serviDeveloping services brands by going beyond the product-services dichotomy
