CChoosing multiple items from a product classChoosing multiple items from a product classde Leigh McAlisterMateriasChoice (Psychology)Consumers' preferencesEdiciones (1)Choosing multiple items from a product class (1978)Graduate School of Business, Stanford University · inglésMás obras de Leigh McAlisterEssential readings in marketingA Note on the Relationship Between Promotion Sensitivity and Consumer Specific VariablesManaging Market Share When Consumers Seek Variety
