Leigh McAlister

· 13 obras en el catálogo

Obras

Essential readings in marketing

A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

Managing Market Share When Consumers Seek Variety

AAdvances in Consumer Research

Advances in Consumer Research

CChoosing multiple items from a product class

Choosing multiple items from a product class

A dynamic attribute satiation model of variety seeking behavior

Identifying substitute and complementary relationships revealed by consumer variety seeking behavior

TThe Impact of Price Promotions on a Brand's Market Share, Sa

The Impact of Price Promotions on a Brand's Market Share, Sales Pattern, and Profitability (Report No. 86-110)

PPromoting a Product Line

Promoting a Product Line

RResearch in Marketing: A Research Annual

Research in Marketing: A Research Annual

Variety seeking behavior

The impact of price promotions on a brand's market share, sales pattern and profitability

A theory of consumer promotions