A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
de Peter S Fader, Leigh McAlister, Sloan School of Management
Ediciones (3)
- A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables (2018)
Franklin Classics · ISBN 9780343251192
- A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables (2018)
Franklin Classics · ISBN 9780343251185
- A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables (2018)