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A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

Name: A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
ISBN: 9780353296084

Páginas
Autor	Peter S Fader, Leigh McAlister, Sloan School of Management
Editorial	Franklin Classics Trade Press
Fecha de publicación	Nov 11, 2018

A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables ( | Cutter Number