A note on the relationship between promotion sensitivity and consumer specific variables

Materias

• Marketing
• Consumers

Ediciones (2)

• Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables (2022)

  Creative Media Partners, LLC · inglés · ISBN 9781019261873

• A note on the relationship between promotion sensitivity and consumer specific variables (1985)

  The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management · inglés

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