A note on the relationship between promotion sensitivity and consumer specific variables
Edición de la obra A note on the relationship between promotion sensitivity and consumer specific variables
| Autor | Peter S. Fader |
|---|---|
| Editorial | The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management |
| Fecha de publicación | 1985 |
| Lugar | Cambridge, Mass |
| Idioma | inglés |
| Páginas | 20 |
| OCLC | 15515409 |
| Serie | Working paper / Alfred P. Sloan School of Management -- #1663-85 · Working paper (Sloan School of Management) -- 1663-85. |
| Número de Cutter | F144n |