Número de Cutter-SanbornF144nEntrada «Fad» → 144 · marca de obra “n”

Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables

Name: Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables
ISBN: 9781019261873

Fecha de publicación
Autor	Peter S. Fader, Sloan School of Management, Leigh McAlister
Editorial	Creative Media Partners, LLC

Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables (20 | Cutter Number