Individual differences in response to consumer promotions
Edición de la obra Individual differences in response to consumer promotions
| Autor | Gwen Ortmeyer, James M. Lattin, David Bruce Montgomery |
|---|---|
| Editorial | Graduate School of Business, Stanford University |
| Fecha de publicación | 1990 |
| Lugar | Stanford, Calif |
| Idioma | inglés |
| Páginas | 39 |
| OCLC | 28953736 |
| Serie | Revised paper -- #1008 R · Research paper (Stanford University. Graduate School of Business) -- no. 1008R |
| Número de Cutter |