David Bruce Montgomery

· 37 obras en el catálogo

Obras

AApplication of management sciences in marketing

Application of management sciences in marketing

CContinuous Limit for the Contagious Binomial Distribution

Continuous Limit for the Contagious Binomial Distribution

MMarket Response to the Legitimation of a Brand Appeal

Market Response to the Legitimation of a Brand Appeal

IIndividual differences in response to consumer promotions

Individual differences in response to consumer promotions

AAdjusting R2ș

Adjusting R2ș

Advertising decisions

AApplications of management science in marketing

Applications of management science in marketing

BBrand trial after a change in promotion credibility

Brand trial after a change in promotion credibility

Clusters of consumer interests and spheres of influence of opinion leaders

Computer applications in marketing research

CConsumer characteristics and "deal" purchasing

Consumer characteristics and "deal" purchasing

Consumer response to a legitimated brand appeal

A continuous limit for the "contagious" binomial distribution

DDemand for and use of global account management

Demand for and use of global account management

Distributed lag models of response to a communications mix

EEstimating dynamic effects of market communications expendit

Estimating dynamic effects of market communications expenditures

Estimating the dynamic effects of marketing communications expenditures

Implementation of management science in marketing

Introduction to management science and marketing

Management science in marketing

MMarketing information and decision systems

Marketing information and decision systems

Marketing information systems

Market response to the legitimation of a brand appeal

MModeling marketing phenomena

Modeling marketing phenomena