Advertising decisionsde David Bruce MontgomeryMateriasAdvertising media planningAdvertisingEdiciones (1)Advertising decisions (1967)M.I.T.] · inglésMás obras de David Bruce MontgomeryAApplication of management sciences in marketingApplication of management sciences in marketingCContinuous Limit for the Contagious Binomial DistributionContinuous Limit for the Contagious Binomial DistributionMMarket Response to the Legitimation of a Brand Appeal
CContinuous Limit for the Contagious Binomial DistributionContinuous Limit for the Contagious Binomial Distribution
IIndividual differences in response to consumer promotionsIndividual differences in response to consumer promotions
