Individual differences in response to consumer promotions
Edición de la obra Individual differences in response to consumer promotions
| Autor | Gwen Ortmeyer, James M. Lattin, David Bruce Montgomery |
|---|---|
| Editorial | Division of Research, Harvard Business School |
| Fecha de publicación | 1989 |
| Lugar | [Boston, MA] (Soldiers Field, Boston MA 02163) |
| Idioma | inglés |
| Páginas | 41 |
| OCLC | 22978899 |
| Serie | Working paper / Division of Research, Harvard Business School -- 90-038 · Working paper (Harvard University. Graduate School of Business Administration. Division of Research) -- HBS 90-038 |