cases and readings
Edición de la obra Global marketing management
| Autor | Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett |
|---|---|
| Editorial | Addison-Wesley Pub. Co. |
| Fecha de publicación | 1995 |
| Lugar | Reading, Mass |
| Idioma | inglés |
| Páginas | 686 |
| ISBN-10 | 0201539721 |
| OCLC | 30624384 |
| LCCN | 94020690 |
| Número de Cutter |
|---|
B992g |
"Part 1 deals with the design of strategies for global competition. Parts 2 and 3 deal with global marketing programs and organizing and controlling marketing operations, respectively. Part 4 is devoted to special issues in global marketing ... Part 4 ... contains cases and readings ... on marketing in Eastern Europe and in developing countries."-- Pref.