John A. Quelch
· 40 obras en el catálogo
Obras
Greater good
All business is local
Global marketing management
The global market
Cases in strategic marketing management
Consumer behavior for marketing managers
Global marketing management
Strategic marketing cases for 21st century Asia
Global marketing management
Cases in European marketing management
Marketing management readings
Problems and cases in health care marketing
Compassionate Management of Mental Health in the Modern Workplace
Consumers, Corporations, and Public Health
Choice Matters
Multinational marketing management
Global marketing management
Hafo da shi de si tang ying xiao ke
After the wall
The application of information display research
1978
Behavioral and attitudinal measures of the relative importance of product attributes
1978
Cases in product management
1995
Europe : le défi marketing
1992
How to market to consumers
1989