Robert D. Buzzell

1933 · 37 obras en el catálogo

Obras

Global marketing management

MMarketing research and information systems

Marketing research and information systems

PProduct profitiability measurement and merchandising decisio

Product profitiability measurement and merchandising decisions

Marketing in an electronic age

Marketing: a contemporary analysis

Global marketing management

Multinational marketing management

MMarket share, profitability and business strategy

Market share, profitability and business strategy

MMarketing costs in consumer goods industries

Marketing costs in consumer goods industries

OOperating results of food chains in 1961

Operating results of food chains in 1961

II/M Multinatnl Mrktng

I/M Multinatnl Mrktng

AAre there "natural" market structures?

Are there "natural" market structures?

IIs vertical integration a profitable strategy?

Is vertical integration a profitable strategy?

PPIMS research bibliography

PIMS research bibliography

IIl marketing nell'era elettronica

Il marketing nell'era elettronica

PProduct innovation, the product life cycle, and competitive

Product innovation, the product life cycle, and competitive behavior in selected food processing industries, 1947-1964

TThe rediscovery of marketing

The rediscovery of marketing

CCompetitive preference and sales effectiveness

Competitive preference and sales effectiveness

DDenver-Chicago Trucking Company, inc.

Denver-Chicago Trucking Company, inc.

TThe Southern Railway System

The Southern Railway System

AAutomobile advertising expenditures and sales during the 197

Automobile advertising expenditures and sales during the 1970 GM strike

AA basic bibliography on mathematical methods in marketing

A basic bibliography on mathematical methods in marketing

CChannel partnerships

Channel partnerships

HHow can research contribute to improved "marketing" in non-b

How can research contribute to improved "marketing" in non-business organizations?