Roland T. Rust
· 18 obras en el catálogo
Obras

E-Service

Service quality

Handbook of Service Marketing Research

Customer equity management

E-Service

Customer Equity Management

Instructor's resource book to accompany Rust/Zahorik/Keining Service marketing

Maximaliseren van klantenrelaties
Feeling Economy

Advertising media models
1986
An audience flow model of television viewing behavior
1981

Driving customer equity
2000
EEG response to advertisements in print and broadcast media
1985
A probabilistic measure of model superiority
1981

Readings in service marketing
1996

Service marketing
1996

Return on quality
1994