Hubert Gatignon
· 16 obras en el catálogo
Obras

The INSEAD-Wharton Alliance on globalizing

New Product and Services Development
Market Response and Marketing Mix Models
Making Innovation Last : Volume 1

MARKSTRAT3
1998

Markstrat3 - Simulacion Estrategica de Mercadotecnia
MARKSTRAT A Marketing Strategy Game Teaching Notes
Markstrat
Participant Handbook (Building the Bridge from Learning to Action)
Statistical analysis of management data; third edition
Diffusion of innovation
Marketing cooperation among rivals
Adstrat
The multinational corporation's degree of control over foreign subsidiaries
