DDiffusion of innovationDiffusion of innovationde Hubert GatignonMateriasDiffusion of innovationsEdiciones (1)Diffusion of innovation (1989)European InstituteFor Advanced Studies in Management · inglésMás obras de Hubert GatignonThe INSEAD-Wharton Alliance on globalizingNew Product and Services DevelopmentMMarket Response and Marketing Mix ModelsMarket Response and Marketing Mix Models