A. Parasuraman

· 17 obras en el catálogo

Obras

SServqual, a multiple-item scale for measuring customer perce

Servqual, a multiple-item scale for measuring customer perceptions of service quality

AAma Educators' Proceedings Enhancing Knowledge Development i

Ama Educators' Proceedings Enhancing Knowledge Development in Marketing 1990 (Ama Educator's Proceedings Enhancing Knowledge Development in Marketing)

AA Conceptual Model of Service Quality and Its Implications f

A Conceptual Model of Service Quality and Its Implications for Future Research (Report No 84-106)

TThe Nature and Determinants of Customer Expectations of Serv

The Nature and Determinants of Customer Expectations of Service (Working Paper, Report No 91-113)

Marketing Research

AAn Empirical examination of relationships in an extended ser

An Empirical examination of relationships in an extended service quality model

AA conceptual model of service quality and its implications f

A conceptual model of service quality and its implications for future research.

II/M Marketing Research

I/M Marketing Research

MMarketing Research

Marketing Research

MMarketing Research With Webcard And S P S S Cd-rom

Marketing Research With Webcard And S P S S Cd-rom

MMoving forward in service quality research

Moving forward in service quality research

Spss Software

Techno-ready marketing

UUnderstanding Literature Mla Update Paperback Plus Kalaidjia

Understanding Literature Mla Update Paperback Plus Kalaidjian Understanding Andwriting About Literature

SServqual

Servqual

Marketing research

TTen lessons for improving service quality

Ten lessons for improving service quality