MMarketing ResearchMarketing Researchde A. ParasuramanEdiciones (1)Marketing Research (2006)Houghton Mifflin Company · inglés · ISBN 9780618819812Más obras de A. ParasuramanSServqual, a multiple-item scale for measuring customer perceServqual, a multiple-item scale for measuring customer perceptions of service qualityAAma Educators' Proceedings Enhancing Knowledge Development iAma Educators' Proceedings Enhancing Knowledge Development in Marketing 1990 (Ama Educator's Proceedings Enhancing Knowledge Development in Marketing)
SServqual, a multiple-item scale for measuring customer perceServqual, a multiple-item scale for measuring customer perceptions of service quality
AAma Educators' Proceedings Enhancing Knowledge Development iAma Educators' Proceedings Enhancing Knowledge Development in Marketing 1990 (Ama Educator's Proceedings Enhancing Knowledge Development in Marketing)
TThe Nature and Determinants of Customer Expectations of ServThe Nature and Determinants of Customer Expectations of Service (Working Paper, Report No 91-113)
AAn Empirical examination of relationships in an extended serAn Empirical examination of relationships in an extended service quality model
