Winning New Productsde Robert G. CooperMateriasNew products, managementNew productsEdiciones (1)Winning New Products (1986)Addison Wesley Publishing Company · inglés · ISBN 9780201136654Más obras de Robert G. CooperFFifth annual reportFifth annual report1994TThird annual reportThird annual report1992IIntroducing successful new productsIntroducing successful new products