IIntroducing successful new productsIntroducing successful new productsde Robert G. Cooper · Publicada por primera vez en 1976MateriasCase studiesMarketingNew productsEdiciones (1)Introducing successful new products (1976)MCB ltd · inglésMás obras de Robert G. CooperFFifth annual reportFifth annual report1994TThird annual reportThird annual report1992Winning at new products