What is the Ansoff Matrix?
de Paul Newton
This eBook describes the Ansoff Matrix, a strategic planning tool that links an organization's marketing strategy with its general strategic direction. It describes the four ways that an increase in market penetration can be achieved. You can download the book via the link below.
Ediciones (1)
- What is the Ansoff Matrix? (2014)
Bookboon.com · ISBN 9788740308044
