What is the Ansoff Matrix?
Edición de la obra What is the Ansoff Matrix?
| Autor | Paul Newton |
|---|---|
| Editorial | Bookboon.com |
| Fecha de publicación | 2014 |
| ISBN-13 | 9788740308044 |
| Número de Cutter | N565w |
This eBook describes the Ansoff Matrix, a strategic planning tool that links an organization's marketing strategy with its general strategic direction. It describes the four ways that an increase in market penetration can be achieved. You can download the book via the link below.