Using a nonlinear response function in estimating advertising's carry-over effects

Materias

• Advertising
• Mathematical models
• Rate of return

Ediciones (3)

• Using a nonlinear response function in estimating advertising's carry-over effects (1978)

  Marketing Science Institute · inglés

• Using a nonlinear response function in estimating advertising's carry-over effects (1978)

  Marketing Science Institute · inglés

• Using a nonlinear response function in estimating advertising's carry-over effects (1978)

  Marketing Science Institute · inglés

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