Paul Farris

· 18 obras en el catálogo

Obras

MMarketing metrics

Marketing metrics

Key marketing metrics

Marketing metrics

The profit impact of marketing strategy project

CCanada Bear

Canada Bear

DDeterminants of advertising intensity

Determinants of advertising intensity

CCutting Edge Marketing Analytics

Cutting Edge Marketing Analytics

RRetail power

Retail power

AAccounting for the market share-ROI relationship

Accounting for the market share-ROI relationship

AAdvertising intensity in consumer goods marketing

Advertising intensity in consumer goods marketing

AAdvertising intensity in consumer goods businesses

Advertising intensity in consumer goods businesses

AAn investigation into the impact of advertising on the price

An investigation into the impact of advertising on the price of consumer products

DDeterminants of variations in the advertising-to-sales ratio

Determinants of variations in the advertising-to-sales ratio

MMarket structure research

Market structure research

TThe relationship between distribution and market share

The relationship between distribution and market share

RRelationships between changes in industrial advertising and

Relationships between changes in industrial advertising and promotion expenditures and changes in market share

AAdvertising & promotion management

Advertising & promotion management

UUsing a nonlinear response function in estimating advertisin

Using a nonlinear response function in estimating advertising's carry-over effects