Transnational management
text, cases, and readings in cross-border management
de Christopher A. Bartlett, Sumantra Ghoshal, Christopher Bartlett, Julian Birkinshaw, Paul W. Beamish · Publicada por primera vez en 1992
Combining Harvard and INSEAD cases with readings on research and thought on the global business environment, this text focuses on the management challenge associated with companies whose activites cross national boundaries.
