Transnational management
text, cases, and readings in cross-border management
Edición de la obra Transnational management
| Autor | Christopher A. Bartlett |
|---|---|
| Editorial | McGraw-Hill/Irwin |
| Fecha de publicación | 2008 |
| Lugar | Boston |
| Idioma | inglés |
| Páginas | 822 |
| ISBN-13 | 9780073101729 |
| ISBN-10 | 0073101729 |
| LCCN | 2006032626 |
| Número de Cutter | B289t |
Combining Harvard and INSEAD cases with readings on research and thought on the global business environment, this text focuses on the management challenge associated with companies whose activites cross national boundaries.