The future for marketing
Outlines the implications of branding for the structure of organizations, discusses leadership flexibility and empowerment as keys to good branding practices, introduces the role of the brand manager and discusses its impact on marketing departments, and encourages future managers to create their own action checklists.
Materias
Ediciones (1)
- The future for marketing (2004)
Distributed by Films for the Humanities & Sciences · inglés
