The future for marketing
Edición de la obra The future for marketing
| Autor | Brian Edwards |
|---|---|
| Editorial | Distributed by Films for the Humanities & Sciences |
| Fecha de publicación | 2004 |
| Lugar | Princeton, NJ |
| Idioma | inglés |
| Páginas | 15 |
| Formato | [videorecording] / |
| OCLC | 57120568 |
| Serie | Branding, the marketing advantage · MKT 402a (NU course) |
| Número de Cutter | E26f |
Outlines the implications of branding for the structure of organizations, discusses leadership flexibility and empowerment as keys to good branding practices, introduces the role of the brand manager and discusses its impact on marketing departments, and encourages future managers to create their own action checklists.