NNew product modelsNew product modelsde Vijay MahajanMateriasNew productsProduct managementEdiciones (1)New product models (1991)Marketing Science Institute · inglésMás obras de Vijay MahajanCContemporary perspectives for strategic market planningContemporary perspectives for strategic market planning1990New-product forecastingNew-product diffusion models
CContemporary perspectives for strategic market planningContemporary perspectives for strategic market planning1990