Vijay Mahajan
· 28 obras en el catálogo
Obras
Contemporary perspectives for strategic market planning
1990
New-product forecasting
New-product diffusion models
Systems analysis in health care
Innovation diffusion models of new product acceptance
Rise of Rural Consumers in Developing Countries
Digital Marketing
86% Solution
Arab World Unbound
Brief Look at Economic Opportunity in Africa
Africa
Africa Is Richer Than You Think
Identity, Diversity, and Africa's Markets
Accelerants for Growth in Africa
How Cell Phones and Banking Accelerate African Opportunity and Growth
New-Product Forecasting
Convergence marketing
2002
Emerging Economy
Models for Innovation Diffusion
An approach to assess the importance of brand equity in acquisition decisions
New product models
Microfinance - from the Fire to the Frying Pan?
The 86 percent solution
