MMultivarite analysis in marketingMultivarite analysis in marketingde David A. Aaker · Publicada por primera vez en 1980Ediciones (1)Multivarite analysis in marketing (1980)Scientific Press · inglésMás obras de David A. AakerBBrand equityBrand equityBBuilding a brandBuilding a brandCConsumer evaluations of brand extensionsConsumer evaluations of brand extensions