David A. Aaker
1938 · 56 obras en el catálogo
También catalogado como: David Aaker · David A. Aaker
Obras
Brand equity
Building a brand
Consumer evaluations of brand extensions
Managing assets and skills
Strategic market management
Advertising management
Marketing research
Brand relevance
Strategic market management
Brand Leadership
Aaker
1992
Aaker Instructors Manual to Accompany Marketing Research
1983
Brand Leadership
2002
Brand Portfolio Strategy
2004
Construir marcas poderosas
1996
Construir Marcas Poderosas / Building Strong Brands
2003
Consumer evaluations of brand extensions
1990
Consumerism: search for the consumer interest
1971
Developing Business Strategies
2001
El Exito de Tu Producto Esta En La Marca
1997
Investigacion De Mercados
2002
Management de La Publicidad (2ts)
1991
Managing brand equity
1991
Marketing Research 7E with SPSS CD Rom Set
2000