Mastering guerrilla marketing
"In the most comprehensive guerrilla guide yet, Levinson offers money-making insights culled from more than twenty years of research and expertise, including how to get free media coverage, the benefits of fusion marketing, strategies for creating a unique direct-response campaign, and why online marketing means more than having a Web site."--Jacket.
Materias
Ediciones (1)
- Mastering guerrilla marketing (1999)
Houghton Mifflin · inglés
