Mastering guerrilla marketing
100 profit-producing insights you can take to the bank
Edición de la obra Mastering guerrilla marketing
| Autor | Jay Conrad Levinson |
|---|---|
| Editorial | Houghton Mifflin |
| Fecha de publicación | 1999 |
| Lugar | Boston |
| Idioma | inglés |
| Páginas | 251 |
| ISBN-10 | 0395908752 |
| OCLC | 41580459, 48138798 |
| LCCN | 99033627 |
| Número de Cutter | L665m |
"In the most comprehensive guerrilla guide yet, Levinson offers money-making insights culled from more than twenty years of research and expertise, including how to get free media coverage, the benefits of fusion marketing, strategies for creating a unique direct-response campaign, and why online marketing means more than having a Web site."--Jacket.