Marketing
a guide to the fundamentals
"For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing; this guide to the fundamentals will be invaluable"--Provided by publisher.
Materias
Ediciones (3)
- Marketing (2009)
Bloomberg Press · inglés · ISBN 9781576603291
- Marketing (2009)
Bloomberg Press · inglés · ISBN 9781576603291
- Marketing (2004)
Kogan Page · inglés · ISBN 9780749441142
