Marketing
a guide to the fundamentals
Edición de la obra Marketing
| Autor | Patrick Forsyth |
|---|---|
| Editorial | Bloomberg Press |
| Fecha de publicación | 2009 |
| Lugar | New York |
| Idioma | inglés |
| ISBN-13 | 9781576603291 |
| OCLC | 263978207 |
| LCCN | 2009036756 |
| Número de Cutter | F735m |
"For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing; this guide to the fundamentals will be invaluable"--Provided by publisher.