Marketingde Philip J. KitchenMateriasMarketingManagementCommunication in marketingEdiciones (2)Marketing (2009)Palgrave Macmillan · inglés · ISBN 9781403998613Marketing (2008)Palgrave Macmillan · inglésMás obras de Philip J. KitchenIntegrated Brand Marketing and MeasuringA reader in marketing communicationsPublic relations