Communicating Globallyde Don E. Schultz, Philip J. KitchenMateriasExport marketingCommunication, internationalMarketingEdiciones (1)Communicating Globally (2000)Palgrave Macmillan · ISBN 9780333921371Más obras de Don E. SchultzThe Evolution Of Integrated Marketing Communications The Customerdriven MarketplaceBuilding customer-brand relationshipsZheng he ying xiao chuan bo =