Don E. Schultz
· 20 obras en el catálogo
Obras

The Evolution Of Integrated Marketing Communications The Customerdriven Marketplace

Building customer-brand relationships

Zheng he ying xiao chuan bo =

Communicating Globally

Communicating Globally
Reader in Marketing Communications
Raising the Corporate Umbrella

Zheng he xing xiao chuan bo

Brand babble
2004

IMC, the next generation
2004

Measuring Brand Communication ROI
1997
Strategic Advertising Campaigns/Instructors Manual
1990

Strategic brand communication campaigns
1999
Strategic newspaper marketing
1990

Essentials of advertising strategy
1981

Integrated marketing communications
1993

Sales promotion management
1982

Sales promotion essentials
1982

Strategic advertising campaigns
1979