Managing services marketingde John E. G. Bateson · Publicada por primera vez en 1989MateriasMarketingService industriesManagementDienstensectorCommerceIndustryMarketing of Health Services
TThe effects of perceived control and customer crowding on thThe effects of perceived control and customer crowding on the service experience1990
TTesting a conceptual framework for consumer service marketinTesting a conceptual framework for consumer service marketing
