Managing customer relationshipsde Don PeppersMateriasManagementMarketingInformation storage and retrieval systemsRelationship marketingMarketing information systemsConsumers' preferencesCustomer relationsInformation storage and retrieval systems, marketingCustomer relations, managementEdiciones (1)Managing customer relationships (2011)John Wiley · inglés · ISBN 9780470423479Más obras de Don PeppersThe one to one futureManaging Customer RelationshipsReturn on CustomerM